การศึกษาการดำเนินงานธุรกิจชุมชนหัตถกรรมจักสาน บ้านป่าบง อำเภอสารภี จังหวัดเชียงใหม่
MetadataShow full item record
The objectives of the study of the Business Community of Handmade Crafts Baan Pabong, Amphoe Sarapee, Chiang Mai Is study of the success of business and operating problems. The samples were the membership of basketry. 8 people and Pa Bong population 350 people a total of 358 people. Tool used in this study was a questionnaire. General information about the Company Information about the business the evaluation of the success of the business. And problems in implementation. Data analysis by comparing the success and operational issues by sex, age and education level of respondents use mean, percentage and standard deviation. Including the introduction of a SWOT analysis for strengths, weaknesses, opportunities and threats of the business. The study found that Majority of women aged between 30-39 years, graduated in elementary education. Operated for a period of 10 years or more types of goods is decorative. Most branded and brand employs 11-25 people in the past year, sales are. 300001-500000 baht and a net profit after deduction of costs are estimated. 100001- 300000 baht with funding from the members themselves. The analysis of the success of the overall operation at a high level with an average of 3.72 on the success income areas covering production, marketing and finance. The success on many levels. And management the success was moderate. From the analysis of the operation at a low level overall, with an average of 2.16 on the success income areas of manufacturing, marketing, finance and management. There are operational problems at a low level.
- Research Report