The Factors of Marketing Mix that influencing to the Marketing Management of Walking Street in Ban Sanlomjoy Muang District of Chaing Mai Province

Abstract

The Factors of Marketing Mix that influencing to the Marketing Management of Walking Street in Ban Sanlomjoy Muang District of Chaing Mai Province. The objectives of this study were 1) to study the marketing mix that affect marketing management walking street in Ban Sanlomjoy Muang District Chiang Mai 2) to study the format walking street in Ban Sanlomjoy Muang District. Chiang Mai the unknown to tourists. The sample size formula Taro Yamane 400 by sampling at convenience sampling used to collect data was based on the results of the research showed that respondents , mostly women 210 representing 52.5 percent and males of 190 people, representing 47.5 percent were in the age range 20-30 years of 222 percent of 55.5 ranked second in the age range 31-40 years, 103 company employees. 202 people representing 50.5 second-career students, the number 78, representing 19.5 percent of revenue, ranked first at 10,000 THB 134 per cent 33.5 second income levels are. 10,001-15,000 Baht 115 representing 28.8 per cent lived in Chiang Mai, 325 people, representing 81.5 percent, the second is domiciled in the provinces live and work in Chiang Mai 68 people, representing 17.0 percent and resident country . The tourists were 6 per cent 1.5........