A Study of Using and Needs in Using Advertising Media for Community Enterprise Product Group, Muang, Chiang Mai
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This research . The purpose is to study and explore community enterprise . The media and the media needs of the communities . Researchers studied data on community enterprise media to create a query. Tools used in the study are . Choice and open-ended queries . The retention of community enterprise . The data were analyzed . Were analyzed using percentages . After the results of the data analysis. The results showed that 1. Community enterprise, Muang Chiang Mai 37 group has isolated five types of cultural artifacts and souvenirs 35.1 percent, food 32.5 percent, fabric and apparel 21.6 percent, non-food herbs 8.1 percent and drink 2.7 percent. 2. Use advertising medium of the Community Enterprise Rd 56.8 percent and 43.2 percent of the advertising media most used graphic design and least used vehicle advertising. 3. The needs of the media community enterprise groups Muang used graphic design like the most 48.8 percent and advertising vehicle for the minimum 1.2 percent. 4. Feedback is more. Community enterprise groups. Lack the knowledge to choose the media best suited to their product and advertising needs. But have not money.
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