Marketing Products and Services For seniors in Chiang Mai 2556
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The objectives of the research were to explore the demand for elderly products and services and to identify approaches for elderly products and services management of the public and private organizations in Chiangmai province. The sample of this research included the elderly who were aged 60 years and over, residing in 25 Districts of chiangmai province. Interview from was employed as an instrument in collecting data from 398 elderly people by a Simply Random Sampling method. Data were then analyzed by Frequency, Percentage, Mean, Standard deviation, and Chi-Square for the relationship between the demand for elderly products and services and the fundamental data. According to the study, it indicated that the majority of the respondents female who finished primary school level. Most of them were married and earned a living as shopkeepers with up to 5,000 Bath per month. There were 4-6 members in their family. Almost all of them never attended the training courses for the aging society preparation. Moreover, it showed that the demand for elderly products and services was averagely in the high level (3.64): health and anti-aging group (4.26), supplementary food/healthy drinks group (3.97), financial service group (3.92), technology group (3.72), traveling group (3.37), and consumer products group (2.58), respectively.
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